Our approach to rider support is - as you might suspect - a little bit different. We're not interested in who's the biggest on YouTube or who has the most clout on Instagram. That's not real anyway. We look for riders who are making a real difference in their local scene. That might be through digging, building, riding, shooting, inspiring or enabling other people to get out and ride. We try to use whatever resources we have to support them to do more. That approach tends to attract riders who aren't looking for sponsorship anyway. These riders aren't doing it for the clicks; they're doing it because they love the sport, plain and simple.
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