by Ed Brazier October 14, 2020 3 min read
As a company, we are learning to take our environmental responsibilities seriously and a big part of that process is to understand and reduce our carbon emissions. Naturally, the ultimate goal is to reach (or even surpass) net zero emissions but we can't claim to be there yet. We've therefore teamed up with CarbonClick to enable you to offset some or all of the emissions associated with your purchases.
While we make efforts to reduce our carbon footprint, we hope you’ll join us in creating a sustainable future by choosing to CarbonClick with your purchase.
You can add carbon offsets to your basket as you shop or wait until the checkout and add them there.
It would be best if our business activities did not involve emitting carbon at all, and that is a goal we are working towards. But for now some aspects of building our bikes involve unavoidable emissions. Voluntary carbon offsetting is to compensate for these emissions. To do this, every offset sold supports projects that positively impact the environment and reduce or avoid carbon emissions that would have otherwise contributed to climate change.
The CarbonClick offsets we offer support ethical, fully traceable reforestation and renewable energy projects.
CarbonClick employs a 'blended basket' approach which balances the desire to conserve and regenerate the local environment. Depending on where you’re from, your carbon offset will automatically be sourced from a number of projects. After fees are deducted, the remaining amount is split 50/50. Where available, 50% will be allocated to local flagship forest regeneration or conservation projects, and 50% will go to high-impact international clean energy projects.
As mountain bikers, we spend a lot of time out in the woods and we're in favour of reforestation. It's one of the main reasons we partnered up with CarbonClick. Their locale-specific projects are selected for the value they add to the local community and focus on forest regeneration, conservation and biodiversity.
Buying a carbon offset from us means you will be supporting projects such as:
All of Airdrop's domestic energy usage comes from renewable sources. But globally there is still heavy reliance on fossil fuels. CarbonClick's international projects are selected for their ability to reduce or avoid emissions by replacing fossil fuel energy. There are extra social benefits, like increasing employment and living standards for local people.
Buying a carbon offset from us means you will be supporting projects such as:
Like every business, Airdrop's activities have an impact on people, the environment and the planet. Our choices determine the scale and nature of those impacts. This is a set of responsibilities we are learning to live up to.
We can't claim to be an environmentally friendly business. Hopefully, through hard work and determination we will get there, with your support. For now we are striving to learn more and to do whatever we can to reduce our impact on the planet. It's a process, and these first small steps are the beginning of a long journey.
Airdrop will become a Responsible Company.
Ed is the owner of Airdrop Bikes. A former web and graphic designer, he sacked off his job one day and decided to start up a bike brand.
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