January 19, 2023 2 min read
Sheffield born & bred, Craig honed his skills in Wharncliffe Woods and has built a reputation for being one of the best bike riders out there. He’s raced World Cups and EWS and of course he’s won Redbull Hardline, but even that doesn’t paint the full picture. Craig is the complete rider, his greatest impact has probably been inspiring so many people to ride through his film parts.
Most of us imagine riding bikes with style, speed and freedom, with a grin on our face and a pint afterwards. Craig can actually do it.
We make no secret of the fact that we’re a small brand. In fact, we’re proud of it and we work hard to maintain our independence. We’re not trying to take over the world, we’re just trying to build something we can be proud of and enjoy the journey.
Craig is the perfect addition to the team. He’s 100% himself, all the time. He’s never been one to chase the big contracts or seek the limelight, but the way he handles himself both on and off the bike is just right. And he works hard. He’s one of those riders who makes very difficult things look easy. But behind the steeze he’s a grafter.
We build bikes to be ridden the way Craig rides them. Now that he’s part of the team, we can’t wait to see what we can do next. It might not be sensible and it definitely won’t be easy, but it’ll be fun finding out...
You can expect to see a lot more of Craig riding our bikes as we get into the year, starting with next week's Slacker launch.
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