Luke is the brand manager for Rockshox and SRAM at Zyro Fisher, so as you can imagine we work with him quite a lot. SRAM have been super supportive of Airdrop Bikes right from the beginning, and Luke's one of the good guys. So when Luke came at us for help with his own bike, we were stoked to get involved.

If you've been following Airdrop for a while, you probably know it's been a one-man-brand until now. I've done everything myself, from designing the bike, to building the workshop... you name it. But when it got to the point where I was doing nothing other than building bikes all day every day, it became obvious that I needed help...

Since launching the Hope Bike Build Video on Facebook a few weeks ago, we've had a lot of interest in our custom build service. This is Joe's bike. Joe's a big fan of the purple Hopetech components, and it shows. 

All Airdrop bikes are built to order in our Sheffield workshop. It's a bit different but it works for us, and it enables us to produce some unique bikes. In our latest video we take a closer look at the build process behind The Hope Bike, a one-off bike built for our Golden Hour video project.