by Ed Brazier April 07, 2020 3 min read
I was never comfortable working for someone else; I would get frustrated when the business I worked for went in a direction I didn’t agree with, and I was powerless to affect change. I had this naïve idea of what sort of place I wanted to work: a small group of people, doing work we really believe in; something worth doing well, building things we could be proud of. Instead of money and profit the priorities would be fun and quality.
Although I worked at some cool places, it was never like that. I realised if I wanted it to be that way, I’d have to make it happen myself. So I worked hard, learned as much as possible and every month I set a bit of cash aside towards the goal.
After 12 years I still didn't feel ready but I was unhappy; the place I was working was so far from my vision of how it should be. I needed a change and I felt that I had nothing to lose. I had a bit of money to get started, so I quit. It was the hardest and best decision I ever made.
But there was a problem: I still didn't know exactly what I wanted to do. I rode my bike every day, hashed out some ideas and before long one idea started to stick: bikes. I realised I was just trying to find ways to be around bikes. So why make excuses? I only had one shot at this, so I thought I should aim high. I didn't know then just how high I was actually aiming...
Read our interview with Wideopen
Read our interview with Dirt Magazine
Read our interview with Shovel & Pick
Listen to Ed discussing setting up Airdrop on The Hookit Podcast
Ed is the owner of Airdrop Bikes. A former web and graphic designer, he sacked off his job one day and decided to start up a bike brand.
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