Forged in Sheffield

October 27, 2015 2 min read

I used to be the marketing guy for another bike company. It was mostly online but we also had a couple of bike shops in and around Sheffield, and one day one of the part timers from the shop told me he was into film making. He was a young guy, still at Uni, working to pay his way and to fund his riding habit. His name was Tom.

Tom wanted to show me some of his stuff; and I must admit my expectations weren't that high, but I love to see other people's creative work and his enthusiasm for it was obvious. I was immediately and comprehensively proven wrong: the film he showed me was brilliant. He'd made it specifically to enter into that year's Sheffield Adventure Film Festival, a showcase for some of the best adventure films the world has to offer. And it won Bronze in the Steve Peat Best Bike Film category. You can watch North on Vimeo.

You don't pass up an opportunity like that, so I asked Tom to join the team. To be honest, it's a bit of a luxury having an in-house videographer, and not one that Airdrop Bikes will be able to afford for a while. But Tom more than paid his way with the quality of his work. He's not a bad rider either.

In the Summer of 2014 I left to start developing Airdrop. I was expecting the first prototype of the Edit - which looking at it now is a very different bike to the finished product - when Tom started to produce his next film. I had to get involved, so there was a frantic couple of days to get the raw frame built and some vinyl decals applied.

It was worth the effort. Forged is another brilliant film. And seeing my bike with the Airdrop name on it up on the big screen at ShAFF was a real milestone. I'd had my head down for weeks trying to get the design off the ground and for the first time I felt what it would be like if I actually succeeded, and made Airdrop a real thing. 

Supporting local riders, photographers and film-makers will always be a part of Airdrop and I'm looking forward to producing some great content in the years to come.

 

Tom Ivor Richards // Furnival Media // www.tomivorrichards.format.com // @TomIvorRichards

Ed Brazier
Ed Brazier

Ed is the owner of Airdrop Bikes. A former web and graphic designer, he sacked off his job one day and decided to start up a bike brand.


Leave a comment

Comments will be approved before showing up.


Also in Airdrop Bikes Blog

Edit v3 Kinematics
Edit v3 Kinematics

July 11, 2019 7 min read

In the first of our new tech blog series, we're getting into the details of the Edit v3's kinematics. Find out how the suspension works and what it's like to ride...
Read More
Bike Check: James' Edit v3
Bike Check: James' Edit v3

June 26, 2019 11 min read

At Airdrop we like to practice what we preach, so let's have a look at how Airdrop staffer James has his new Edit v3 built up.
Read More
Video: Edit v3 Dream Build
Video: Edit v3 Dream Build

June 25, 2019 1 min read

In our latest Dream Build video with Gee Milner, we put together a matte black Edit v3 Works. Get a look behind the scenes at how we put our bikes together.
Read More