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Ride Sheffield RADmires

December 03, 2015 3 min read

Ride Sheffield - RADmires

We're very lucky in Sheffield to have a strong MTB advocacy group, Ride Sheffield. Over the past 5 years Ride Sheffield has scored some major victories for access rights and reached out to other trail user groups in the area.

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Preorder your Airdrop Edit

November 30, 2015 2 min read

Airdrop Edit

18 months ago Airdrop Bikes was a big ambition, and the Edit was just a sketch on a piece of paper. Now it's tried, tested and in production. We're taking pre-orders. You could be one of the first 100 riders in the world to own one...

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A Dream Job

November 29, 2015 3 min read

A Mountain Biker's Dream Job

Every now and then a new bike company pops up on social media and everyone gets excited. With a new company comes the promise of a launch video to share with your mates, a press release with detailed shots of the bike to drool over...

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Testing with Aline Coaching

November 28, 2015 3 min read

JPJ Test The Edit

Earlier this Summer we were testing the Edit prototypes and asked JPJ from Aline Coaching if he wanted to get involved. Nothing serious, just a bit of fun, but an opportunity for us to make use of his considerable experience.

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Forged in Sheffield

October 27, 2015 2 min read

Forged by Furnival Media

I used to be the marketing guy for another bike company. We had a couple of bike shops in and around Sheffield, and one day one of the part-timers told me he was into film making. He was a young guy, still at Uni, working to fund his riding habit. His name was Tom...

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